Drive traffic and awareness

Keyword research – Analyzing the most relevant and impactful keywords to beat your competition in search ranking and through targeted advertising campaigns

Search engine optimization (SEO) – Optimizing listings to increase both the quantity and quality of traffic through organic search results

Digital advertising – Designing, launching and managing PPC advertising campaigns and promotions that actually work in targeting new customer segments and building brand awareness

Optimize sales conversion

Creative storytelling – Telling your brand’s story with a unique voice by creating empathy and connecting with your audience in a way that distinguishes you from competitors

Multimedia messaging – Engaging with customers via studio-quality, multimedia branded content so customers identify with your product emotionally

Advanced content – Unlocking the power of enhanced features such as A+ content and brand storefronts that immerse customers in your entire ecosystem

Customer reviews – Generating reviews and improving ratings to drive conversion (over 90% of buyers are more likely to purchase if they read a trusted review)

Grow brand presence

Market research – Arming brands with data-driven insights on market outlooks and competitive dynamics to enable smart decisions on competitive differentiation, product development, inventory forecasting, etc.

Strategic planning – Creating customized strategies to expand your reach, whether entering new markets or leveraging special programs such as Subscribe & Save and Amazon Posts

Product development – Partnering with you to successfully develop, launch and improve new products end-to-end, from category research and profitability analysis to user feedback

Brand presence – Reinforcing your brand identity with Amazon storefronts that integrate all your products under one brand or A+ content to increase brand awareness

Protect brand integrity

MAP enforcement – Continuous and proactive monitoring of MAP policy violations so that pricing conflicts are detected early and you can take back control of your brand

Brand registry – Enrolling with Brand Registry to protect intellectual property (IP) and hunt down counterfeit products and unauthorized sellers

Issue resolution – Ensuring your brand stays compliant with marketplace policies by immediately addressing issues, including blocked ASINs, product suspensions, suppressed buy boxes, etc.

Catalog management – Optimizing your product ecosystem by harmonizing content mismatches, removing and merging duplicate listings and handling product setup

Improve customer experience

Frictionless experiences – Supporting customers through critical customer journeys & touchpoints, incl. answering questions or supporting with returns when orders don’t go as planned

Customer loyalty – Increase lifetime value of customers through loyalty programs such as Subscribe & Save or targeted engagement that encourages word-of-mouth marketing

Review improvement – Elevating your customer feedback rating with proven strategies to proactively generate new reviews or continuously monitor and address negative reviews

VOC feedback – Mining and analyzing Voice-of-Customer (VOC) feedback for insights to help you address common pain points, improve product features, and enhance the shopping experience